ppc

Automotive SEO: Quality Score Optimization Part 1

October 1, 2010

Quality score optimization or QSO is a topic that is rarely mentioned in the scope of SEO, yet it is one of the most important aspects of a good SEO and SEM campaign. It is part of SEO because it is through SEO that the Quality Score is applied. But it most directly impacts your [...]

Read the full article →

Dealer SEO: Create Pay-per-Click Campaigns

September 23, 2010

The goal for search engine optimization is to rank for free within the organic search results for your target keywords. In contrast, with pay-per click (sometimes called search engine marketing or SEM)your goal is to pay for placement by competing with other advertisers for ranking within the sponsored results section. With organic listing there is [...]

Read the full article →

Dealer SEO: Google Analytics

September 7, 2010

Google provides a free analytics solution designed to give you a complete view of every aspect of activity on your website. Possessing the ability to properly analyze and understand all the various data Google provides to you will give you an edge over the competition in terms of your SEO strategy. Additionally, Google Analytics gives [...]

Read the full article →

Online Marketing: The Website Pt. 1 – A Look into YOUR Virtual Business

August 1, 2010

The Website Oooooh. Sends chills down your spine right? LOL OK so we’re not talking about the most emotionally inspiring topic, but it is quite possibly the most important. A lot of people view the website as the beginning – where it all starts. But really it is quite the opposite. This is where is [...]

Read the full article →

SEO – a brief history

July 30, 2010

Search engine optimization is the process of setting up a website so that it ranks well for specific keywords with in the SERP (Search Engine Results Page) of the major search engines (Google, Yahoo, Bing, etc). Unlike search engine marketing (SEM), also called PPC (pay-per-click) which requires that you pay for every click sent to [...]

Read the full article →

Online Marketing – The broad strokes…

July 29, 2010

The Broad Strokes Online Marketing… Its a really broad term. How is it different than SEO or SEM or Social Media or Digital Marketing etc? Online Marketing is the game plan. It’s the coaches playbook. Its the summation of all those other components used as part of your strategy to generate leads or traffic or [...]

Read the full article →