optimization

Facebook… love the social network or hate it, finally went public today. Many investors are running wild to get their hands on some of the newly minted shares of the social media behemoth. Shares were set to open up at $38 a share, and according to CNN, the stock started trading at $42.05 when ... Read more […]

Google: The Social Empire Not too long ago, the Internet was all about autonomy. If you were looking for something specific, you would go to a search engine, plug in your search term, find the answer, and move along. Back then, the results you found online were strictly based on your search ... Read more […]

I’m sure by now most have seen photos and heard about the Digital Summit at Mountain View event we held at Google Headquarters last week. It truly was an amazing experience. Experience – not only was this a conference full of rich information but it was an experience for all that attended. From listening to [...]Ode to #DSMV is a post from: Internet sales ma […]

You may have seen some comments from me on the message boards, but for anyone interested in who I am (Nick Hummer) and why I wrote this (short answer: because Jeff asked). I’m currently the Director of Advertising Solutions at Cars.com, working on my 9th year in the company. Assuming Jeff invites me back, you [...]Cars.com Is Launching New-Car Features and E […]

GM left Facebook because they forgot the one cardinal rule - always please the client. […]

Or could GM’s move be, as some insiders are theorizing, a result of Google recognizing the advertising competition with Facebook and luring companies away, perhaps with the promise of free ads? Either way, it’s a significant loss for Facebook. But is it really about just Facebook ads and GM? […]

Top 250 Internet Retailers Social networking for retailers makes sense right? Make your brand visible where your consumers are spending the most time. This infographic from Campalyst shares information on one of the things that helps makes retailers successful online, a social presence. Key findings include: Number of followers by social platform How success […]

[Note from Lee: The growing trend towards integration of marketing and communications disciplines has brought a tremendous demand for guidance and insight. I'm happy to say that my friends Geoff Livingston and Gini Dietrich have published a new book about just that. We rarely publish guest posts but the message of integration and optimization in […]