One of the benefits of social media changing the nature of brands' conversations with their customers is the increase in many companies' philanthropic efforts. In this conversation, I speak with author Rachel Armbruster, known for her work as director of development at the Lance Armstrong Foundation during the iconic yellow wristband campaign. We l […]

Este es el primero de una serie de artículos que nos permitirán conocer mas detalles acerca del programa de Google Analytics, sus funciones y porque debemos utilizarlo para conocer y entender nuestra página web […]

Research indicates that organizations that plan and practice are more successful in navigating a crisis. According to the 2011 Crisis Preparedness Study by Burson-Marstellar, companies with a plan recover faster and lose less money in a crisis than those who don't. […]

"I want my story out there" features Matt Johnson, Sarah Weinstein, Pablo Schmitt, Craig Hickman, Damon Molloy, Noel Hidalgo, Andrea Mercado, David LaMorte, Dan Patterson, Jeff Hinz, CC Chapman and Sarah Vela. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmakers: Matt Johnson, Sarah Weinstein, Pablo […]

I really lucked out after moderating the morning session at SES London on Social Media Tools by joining the SEO Tools of the Trade session that followed. Both sessions had great speakers and I’ve decided to combine my notes for both into one post about social media automation tools and SEO tools. The sources for […]

I recently attended a great presentation by Taylor Pratt (@taylorpratt) of Raven Tools at OMS in San Diego.  He focused on the importance of using content marketing for improved social engagement. TopRank has been a long time and well-recognized advocate for the notion of customer centric content marketing.  Over the years we have seen SEO, […]

One of the classic scenarios for the intersection of web design/development and search engine optimization is when companies decide to update their website’s design and content management system. Businesses that expect new revenue and continued visibility to various audiences through search need to manage their web site assets for more than just ease of back […]

What Are Social Channels Good For? Sure you’ve setup your company profiles and pages on social media.  However, do you know what channels are best used for which type of interaction?  This infographic by Grovo shares some great insight into specific uses for many of the popular social media platforms.  Did you know? 40% of […]

You’re probably monitoring your dealership’s online reputation with customers on DealerRater and Google, but did you know there is another element of your dealership’s reputation that is being scored that can dramatically impact your store’s sales? This is the email reputation your dealership has with Internet Service Providers (ISPs) such as Hotmail, Yahoo, […]

Where will Facebook “be” in 10 Years? Certain recent research and articles have me thinking about the long-term sustainability of Facebook as a viable Marketing/Advertising platform. I’m curious to learn the opinions of the learned followers of this forum. Where will Facebook “be” and what will it look like in 10 years? (For our post-70’s [...]Facebook / Pet […]

    I’ve been spending a lot of time digging into the data collected from the analytics of our dealership website recently. Ultimately, I’m trying to discover what consumers are looking to get out of my website so that I can offer them the opportunity to convert into a lead with ease. Naturally, I won’t [...]How Do I Convert Visitors On My Dealer Site? is a […]

The sports world is buzzing because of one player. An underdog of Chinese/Taiwanese descent is lighting up the scoreboard in the NBA and this lightening rod of excitement has consumed a nation. His name is Jeremy Lin of the New York Knicks. He was undrafted. He had been cut from two different teams. He was [...]The Phenomenon of (Lin)ternet Sales is a post f […]

In the world of search engine optimization, competitive intelligence is an indelible source of campaign sustenance. Knowing where competitors are ranking for key terms, and more importantly, why they might have better rankings than your site, is information you simply cannot go without. I am going to walk through a few different ideas ... Read more […]

Discussing SEO with clients is no easy task but educating them about what is required to get them rankings is extremely important in order to set the right expectations. Individuals working in SEO must understand how Google and other search engines crawl, index and rank websites to be able to educate the ... Read more […]

In a previous post, my coworker Lauren outlined what Pinterest is, how to use it, and why it’s important. As part 2 in a 3 part series, I want to outline how Pinterest is now becoming an important element to any SEM strategy. Content Marketing Content marketing is not just about words, ... Read more […]

As companies embark on their goals for 2012, this year officials at SEO.com said they hope to educate more people about how search engine optimization can improve their business. While marketers already realize that SEO is a rapidly growing industry, many people don’t even know what search engine optimization is. Search engine ... Read more […]