Why Automotive SEO?

In today’s competitive atmosphere, Automotive SEO is a key component in structuring a solid foundation for online marketing success. As a business owner, one of the most challenging aspects when hiring an SEO company is identifying the snake oil from the genuine article. Because of a lack of resources for self education, many business owners find themselves jumping from vendor to vendor spending large sums of money and never feeling that they are getting what they are paying for. In fact, most never even know what exactly it is that ARE paying for.

One of Wikimotive’s founding principles is bringing transparency to the world of Automotive SEO. In addition, to providing a quality strategy and a volume of work that far outpaces the industry in terms of value, we provide reporting that does more than tell you where you rank for a few obscure keywords. We SHOW you the work we do twice a month.

Many SEO companies hide behind the idea that they can’t show you how they “work their magic” because then anyone could “steal their SEO mojo” so it must be kept secret. This is a complete false hood. SEO is no more magical than the process by which an engine works. There are basic rules to follow and there are always some new techniques to make an Automotive SEO initiative more effective. But the foundation is the same for everyone. There’s no magic. It takes a lot of the right kind of work over the course of several months to begin yielding results.

SEO is a commitment. It is not a magic wand. An SEO company cannot do some SEO work for a few months and give you results that last a life time. When making the commitment to an SEO initiative one must understand that SEO becomes part of your ongoing marketing strategy. SEO is forever.

Measure your dealers SEO

But how can a business owner figure out before they hire a web design or SEO company if they can deliver what they promise? Testimonials are great, but how can you know for sure? Use HubSpot’s free website grading tool for starters. There are a myriad of tools available for the technically oriented, but website grader is simple to use and understand.

Website grader measures a number of website components and SEO is a key measurement. On a scale of 1-100 only a 90 or above should be considered when making a selection. Measure your own website. How does it rank. Now measure the website of the vendor that built your website. The results are often shocking. The number of website companies out there building websites with low scores is staggering.

For this reason Wikimotive proudly display’s it’s website grade right on the front page for all to see. Think about it. If your vendor can’t build an A grade website for themselves, how can they hope to do it for their clients?

Automotive SEO is the foundation to a great online marketing strategy. Choose wisely. Choose Wikimotive.